HomeWell Care Services Enroute Growth, Adds 50 US Locations

HomeWell Care Services

The leading HomeWell Care Services will close its doors in 2021 with over 50 locations in the United States and 100 territories and anticipates record-breaking results and national expansion in 2022.

HomeWell Care Services, a leading national provider of non-medical in-home care, anticipates rapid growth in 2022 due to its record-breaking performance in 2021. The company and its brand have achieved widespread recognition within the industry. HomeWell, known for its innovative care programmes that promote healthier and happier living wherever clients call home, is poised to expand its services nationwide through its growing network of committed, engaged franchisees.

Crystal Franz, CEO of HomeWell Care Services, says the brand’s accomplishments in 2021 have set the stage for remarkable growth in 2022. Non-medical home care is a rapidly growing industry that meets an urgent need and has proven extremely valuable throughout the pandemic. HomeWell’s unique brand programmes, which are expertly designed to address critical issues such as social isolation, fall prevention, and transitional care, are making a difference for clients and referral partners across the continuum of care. The franchisee community establishes a national reputation for providing trusted care with genuine compassion. HomeWell Care Services is anticipating an exciting year in 2022.”

In August 2021, HomeWell was named to the Inc. 5000 list of the nation’s fastest-growing private companies. By 2022, the company will have more than 100 franchise locations and a strong pipeline of prospective owners. Focused on strategic expansion across the United States through franchise-owned development, HomeWell saw growth across the board, including its franchise development pipeline and the ability for new franchisees to grow their businesses. The company concludes FY21 with the execution of 30 contracts, 15 new owners, and the expansion into 25 new territories. In early 2022, HomeWell will release its complete 2021 results.

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Throughout 2021, HomeWell will differentiate itself in the home care industry through initiatives such as the relaunch of its innovative Life Enrichment Activities Program. This proactive programme addresses the negative consequences of loneliness and social isolation in vulnerable senior populations. Additionally, the company launched the Palliative Care Support and Hospice Care Support programmes, which enable franchisees to meet the growing demand for in-home palliative and hospice care in their communities. Additionally, a brand identity refresh, an Aging Media 2021 Aspect Award, and HomeWell’s national television debut on Lifetime TV’s Designing Spaces are underway.

Throughout 2021, HomeWell’s approach garnered widespread recognition from industry organizations and media outlets. Along with being named to the Inc. 5000, HomeWell was included in the Entrepreneur Franchise 500, ranked by growth, brand strength, financial strength, and stability. HomeWell was named a Most Profitable Franchise, a Culture 100 Franchise, a Top Multi-Unit Franchise, and a Top Veteran Franchise by Franchise Business Review. In contrast, Franchise Dictionary named the company a 2021 Game Changer. Home Care Pulse was named a HomeWell 2021 Endorsed National Provider and presented five HomeWell agencies with Best of Home Care Awards.

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HomeWell’s growth and evolution were accelerated in 2021 by strategic organizational changes that included appointing new leadership by executives with extensive experience in their respective fields. Crystal Franz will serve as CEO, Brandon Clifford as Senior Vice President of Franchise Development and Franchise Services, Michelle Cone as Senior Vice President of Training and Brand Programs, and Mishelle Payne as Senior Vice President of Marketing. Chief Financial Officer Casey McCleskey remains in his position. Additionally, the company added a team of Franchise Business Consultants dedicated to assisting owners with their businesses’ launch, growth, and sustainability via one-on-one coaching and site visits.

According to Crystal Franz, HomeWell has a strong track record of initiatives that have resulted in rapid growth and no plans to slow down. They will continue to attract and invest in the best talent in their respective fields and attract and invest in the right type of franchise owners. They are developing new programmes that will help HomeWell differentiate itself from its clients and referral partners by enabling improved outcomes across the continuum of care. They intend to set the standard for our industry by promoting initiatives that increase the value and viability of in-home care and providing their franchisees with the best training and support possible to deliver on HomeWell’s promise.

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HomeWell Care Services®, a franchise of HomeWell Franchising Inc., provides personal care, companionship, and homemaker services to seniors and other homebound individuals, allowing them to remain safely at home. HomeWell is dedicated to assisting people in living a more fulfilling life and offers specialized programmes for fall prevention, post-medical care, and life enrichment.

HomeWell Franchising Inc. is a leading franchisor with over 50 locations in the United States, representing over 100 territories. The company has a robust pipeline of new agencies scheduled to open in the coming months. HomeWell has been named a Top 100 low-investment franchise by Franchise Business Review and an Inc. 5000 company. Visit HomeWell Care Services or HomeWell Care Services Franchising for more information on HomeWell or learn about franchise opportunities.


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